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Advertising remains a powerful tool, shaping perceptions and sparking debates globally. In Ukraine, recent controversies have arisen over campaigns like the Russian Meduza's use of war imagery and Georgia's political ads featuring war-torn Ukrainian cities. Meanwhile, local projects such as the "United" campaign celebrate national unity. UNESCO's call to remove outdoor advertising near Kyiv's heritage sites emphasizes the balance between commercial interests and cultural protection. As Ukraine navigates these challenges, its advertising landscape evolves, reflecting deeper socio-political dynamics.
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Ambassador of Ukraine to Germany Oleksii Makeev Advertising campaign, in which Russian Meduza used footage of war in Ukraine, stopped, all materials deleted, - Ambassador to Germany Makeev The Berlin-based Lure agency has removed all materials related to the advertising campaign of the Russian publication Meduza, which used images of Ukrainians affected by the war. 5 588 13

MFA "Marketing cynicism and hypocrisy": Ministry of Foreign Affairs condemns use of footage of war in Ukraine in advertising campaign of Russian publication The Ministry of Foreign Affairs of Ukraine has strongly condemned the use of footage of the war in Ukraine in an advertising campaign for the English-language version of the Russian publication Meduza, which operates in Latvia. 3 797 10

політична реклама, Грузія Opposition channels fined in Georgia for refusing to air ruling party’s election ads featuring images of destroyed Ukrainian cities On Friday, 11 October, the Tbilisi City Court fined the opposition TV channels Formula, Mtavari and TV Pirveli for refusing to air election advertisements for the Georgian Dream party featuring footage of Ukrainian cities destroyed by Russia. 2 885 31

МЗС MFA condemns political advertisement of "Georgian Dream", which used footage of destroyed Ukrainian cities: such actions are unacceptable Ukraine's Ministry of Foreign Affairs has condemned a political advert by Georgia's ruling party Georgian Dream that used footage of destroyed Ukrainian cities. The Ministry considers it unacceptable to use images of Ukrainian cities destroyed by Russia in political advertising. 4 000 20 Previously in trend: War

борди All-Ukrainian campaign "United": Ukrainian Armed Forces soldiers and volunteers became heroes of billboards. PHOTOS Armed Forces of Ukraine joined all-Ukrainian campaign of outdoor social advertising "United". 4 121 10 Previously in trend: War

Sophia Kievskaya National Reserve Did Not Receive Drift Request From Organizers Of Shooting On Sofiyska Square Sophia Kievskaya National Reserve Did Not Receive Drift Request From Organizers Of Shooting On Sofiyska Square The Sophia Kievskaya national reserve has not received a drift request from the shooting organizers on Sofiyska Square. 2 179 18 Ukrainian Politics

Zelenskyi restarts Ukraine NOW brand. VIDEO Zelenskyi restarts Ukraine NOW brand. VIDEO On Ukraine's Independence Day, President Volodymyr Zelenskyi launched a large-scale information campaign to restart the Ukraine NOW brand. 14 226 116 Ukrainian Politics

"Innovation and Opportunity": CNN shows promotional video about Ukraine. VIDEO "Innovation and Opportunity": CNN shows promotional video about Ukraine. VIDEO Ukraine’s Information Policy Ministry has started showing a 30-second promotional video about Ukraine on CNN. 7 766 41 Economics

UNESCO urges Kyiv to free its buffer zones of outdoor advertising The United Nations Educational, Scientific and Cultural Organization (UNESCO) encourages the Kyiv city authorities to free the capital's buffer zones, serving to provide an additional layer of protection to World Heritage objects, of outdoor advertising. 5 914 8 Ukrainian Politics

Poll Reveals that the Party of Regions Ads are the Most Irritating Poll Reveals that the Party of Regions Ads are the Most Irritating A poll revealed that the ads of the Party of Regions were remembered by the majority of people - 66%. At that the majority of people called it annoying - 35% (more than any other party). 12 954 171 Previously in trend: Elections 2012

The Regions: We Took a Happy Foreign Family for the Ad Because We did not Find One in Ukraine The Regions: We Took a Happy Foreign Family for the Ad Because We did not Find One in Ukraine The Party of Regions explained why a happy family on their billboard ads is not a Ukrainian one. 17 981 152 Previously in trend: Elections 2012

An American Family is Сampaigning for the Party of Regions from the Billboards. PHOTOS An American Family is Сampaigning for the Party of Regions from the Billboards. PHOTOS The pictures on the Party of Regions billboards 'From Stability to Prosperity!' were purchased from an American stock photo base. 17 769 85 Previously in trend: Elections 2012

Babushka that “Left her House to the Cat” is already in Kiev. On the Posters. PHOTO Babushka that “Left her House to the Cat” is already in Kiev. On the Posters. PHOTO The controversial advertisement of the Party of Regions has reached Kiev. 24 829 187 Previously in trend: Babushka and Cat

The Regions said that it is not by the "rule of the underworld" and I will have to Answer for that, - the Author of Babushka & Cat Ad. The Regions said that it is not by the "rule of the underworld" and I will have to Answer for that, - the Author of Babushka & Cat Ad. The former head of Yelizavetov village council Maxim Golosnoy who placed the now-famous outdoor advertisement has hidden his wife and 11-month baby – he is afraid of persecutions in regard to him and his family. 30 003 216 Previously in trend: Elections 2012 Babushka and Cat

Babushka Billboard Author is on the Wanted List not Because of Politics, says the Police Babushka Billboard Author is on the Wanted List not Because of Politics, says the Police The Police says, that there is no connection between Maxim Golosnoy being on the wanted list and the billboard picturing a babushka and a cat saying “I Found out that my Grandson Voted for Party of Regions and left the House to the Cat”. 12 095 114 Previously in trend: Elections 2012 Babushka and Cat

Opposition will Defend the Author of the Billboard about Babushka Leaving Her House to the Cat Opposition will Defend the Author of the Billboard about Babushka Leaving Her House to the Cat The United opposition is prepared to provide any support to citizens who are persecuted by the authorities for the production and placement of humorous advertisement. 10 989 155 Previously in trend: Elections 2012 Babushka and Cat

Developer of the Board “Found out that my Grandson Voted for Party of Regions…” Put on the Wanted List. VIDEO Developer of the Board “Found out that my Grandson Voted for Party of Regions…” Put on the Wanted List. VIDEO New details emerge regarding the billboard that caused a lot of positive emotions on social networks and a lot of negative ones for Dnepropetrovsk oblast authorities. 85 870 532 Previously in trend: Elections 2012 Babushka and Cat