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Advertising remains a powerful tool, shaping perceptions and sparking debates globally. In Ukraine, recent controversies have arisen over campaigns like the Russian Meduza's use of war imagery and Georgia's political ads featuring war-torn Ukrainian cities. Meanwhile, local projects such as the "United" campaign celebrate national unity. UNESCO's call to remove outdoor advertising near Kyiv's heritage sites emphasizes the balance between commercial interests and cultural protection. As Ukraine navigates these challenges, its advertising landscape evolves, reflecting deeper socio-political dynamics.