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In 2025, Russian propaganda persists in fueling tensions both domestically and internationally. With Kremlin propagandists such as Armen Gasparyan calling for ethnic cleansing in Ukraine and Vladimir Solovyov advocating for military actions against Europe, the scope of disinformation has expanded. Efforts to retaliate against European sanctions include suggested attacks on strategic locations, stirring fear and division. Meanwhile, propagandists like Maxim Kalashnikov predict Russia’s inability to claim victory in Ukraine, signaling internal acknowledgment of potential defeat. Additionally, the removal of thousands of Russian-tied YouTube channels underscores global resistance to misinformation. The varied disseminations of Russian propaganda continue to shape perceptions, complicating the geopolitical landscape.

What tactics are used by Russian propagandists in media?

Russian propagandists use fear-inducing and emotionally charged rhetoric to sway public opinion. They often spread misinformation, exaggerate threats, or highlight strategic military plans to create division and unrest. This is achieved through manipulating news narratives, leveraging state-controlled media, and targeting audiences with psychological warfare tactics focusing on nationalism and fear.

How does Russian propaganda target Western countries?

Russian propaganda targets Western countries by spreading disinformation aimed at undermining trust in political systems and instigating conflicts. This involves falsely accusing Western policies of aggression, promoting narratives of Western decline, and attempting to drive wedges among European Union countries through divisive, fearmongering content that leverages existing societal or political tensions.

Is there evidence of internal dissent concerning the propaganda approach?

Yes, there are instances indicating internal dissent, such as comments from Russian propagandist Maxim Kalashnikov, who predicted Russia's inevitable defeat in Ukraine. These admissions reflect a growing awareness of the limits of Russia's military ambitions and the negative consequences of prolonged conflicts, even among staunch Kremlin supporters, as public opinion and internal resources strain.

How are international platforms responding to Russian propaganda?

International platforms like YouTube are actively countering Russian propaganda by shutting down channels linked to disinformation campaigns. In 2025, over 11,000 channels linked to Russian and Chinese propaganda were removed. Global tech companies are increasingly vigilant, employing algorithms and human review processes to identify and dismantle networks spreading false information.

What role do cultural elements play in Russian propaganda?

Cultural elements play a significant role in Russian propaganda by promoting traditional values and historic narratives that reinforce national unity and justify political actions. Propaganda pieces often intertwine cultural pride with political messages, framing Russia as a protector of cultural heritage and societal order against perceived Western moral decline or foreign threats to Russian culture and identity.

How does Russian propaganda affect neighboring countries?

Russian propaganda affects neighboring countries by attempting to destabilize their political environments and social structures. This includes promoting pro-Russian sentiment, manipulating historic claims, and questioning their sovereignty or legitimacy. Such tactics aim to weaken alliances, disrupt national unity, and foster divisions along cultural, ethnic, and historical lines, thereby expanding Russian influence.

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